Brand awareness is critical if you want to grow your business. It’s common sense: the more that people know about your brand, the more of your product or service you’ll sell. And, social media is a great place to increase your brand awareness.
Statista predicts that there will be 3.02 billion social media users worldwide by 2021. So how do you get your brand in front of those billions of users? How do you get the attention of the thousands or millions of potential customers wandering around social media? Here, we provide a list of tips that will help you increase your brand awareness via social media.
1. Use Visual Content to Increase Brand Awareness
Visual content is simply more engaging to the average social media user. Create your own graphics or images and post them on social media. People are more likely to share something on their social networks that is visually appealing than a post with text only. According to BuzzSumo, Facebook posts that contain images see engagement levels 2.3 times higher than those without images.
2. Share Great Content
Killer content speaks for itself. If you create new content, you will obviously want to share it across all your social channels. But if the content doesn’t deliver value or solve a problem of some sort for your readership, it won’t be shared. Shares rely on awesome content. Without valuable content, your posts will be relegated to cyberspace’s infinite trash heap.
If you don’t have a blog, start one. Create posts that help solve common problems and truly educate your audience on emerging trends and things that will make their lives easier. Then share those posts across all your channels. Again, if the content is high quality, it will get shared.
4. Hashtags, Hashtags, Hashtags!
Use hashtags. One more time: use hashtags! Use them freely and liberally. They put your posts in front of numerous different audiences and can vastly expand the reach of your brand on social media. Did I mention that you should use hashtags?
5. Make and Share Short Videos
Videos are another content type that works incredibly well on social media. Probably better than infographics even. Create how-to-videos, short product demos, animated short clips that explain your product, etc. Get creative and ensure they are not boring. People like to share videos, so video creation will increase your brand awareness considerably.
6. Targeted social advertising
Social advertising can be a terrific way to increase brand awareness. You can target based on geography, demographics, or other characteristics that are stored in the respective social channels you use. It’s a highly effective way to put your brand in front of those who you already know is likely to be a good fit.
Increasing brand awareness is critical to growth. With these tips, you can grow your brand presence on social media with ease. There are many variables involved, and lots of moving parts, not to mention various social media channels that you must approach differently. But, follow the tips above, and you’ll be on your way to enhancing brand awareness, which leads to revenue and company growth.